PlyrPulse ("PlyrPulse," "we," "us," or "our") provides a back-office intelligence platform for iGaming operators, located at 8250 Jackson St, Tech Park, Apt 970, New York, NE 53374. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you access our website at plyrpulse.io, register for early access, or use our platform and related services (collectively, the "Service").
This Policy is intended for operators, business users, and authorized personnel who interact with PlyrPulse directly ("you"). Where our operator customers connect their own player data to the Service, PlyrPulse processes that player-level data on the operator's behalf, as described further in Section 6 below.
1. Information We Collect
1.1 Information You Provide Directly
We collect information you voluntarily provide to us, including when you:
- Sign up for early access or join our waitlist;
- Create an account or register for the Service;
- Contact us for support, sales, or general inquiries;
- Book a demo or request information about the platform; or
- Communicate with us via email, phone, or our website.
This may include your name, business email address, company name, job title, phone number, and any other details you choose to share with us.
1.2 Information Collected Automatically
When you visit our website or use the Service, we may automatically collect certain technical information, including:
- IP address and approximate geographic location;
- Browser type, device type, and operating system;
- Pages visited, time spent on pages, and referring/exit URLs;
- Log data such as access times and error reports; and
- Information collected through cookies and similar tracking technologies (see Section 5).
1.3 Information from Third Parties
We may receive information about you from third parties, such as business partners, integration providers, or publicly available sources, where relevant to evaluating early-access applications or maintaining business relationships.
2. How We Use Information
We use the information we collect for purposes including:
- Operating, maintaining, and improving the Service
- Processing early-access and account registrations
- Communicating updates, features, and service notices
- Responding to inquiries, support, and demo bookings
- Sending marketing communications (opt-out anytime)
- Monitoring and analyzing usage trends
- Preventing fraudulent or illegal activity
- Complying with legal obligations & enforcing Terms
3. Legal Basis for Processing
Where applicable data protection law requires a legal basis for processing (such as under the GDPR or similar frameworks), we rely on one or more of the following:
- Consent: Where you have given clear permission (for example, opting into marketing emails).
- Contractual necessity: Where processing is required to provide the Service you have requested.
- Legitimate interests: Such as improving our Service, securing our platform, and communicating with prospective and existing customers.
- Legal obligation: Where processing is required to comply with applicable law.
4. How We Share Information
We may share information in the following circumstances:
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to operate core functionality, remember preferences, and understand how visitors use our site.
- Essential cookies: Necessary for the website and early-access forms to function.
- Analytics cookies: Help us understand aggregate visitor behavior.
- Preference cookies: Remember choices you've made on our site.
6. Player Data Processed on Behalf of Operators
A core function of the Service is analyzing player-level data — such as behavioral patterns, session activity, deposit and withdrawal history, and risk indicators — that our operator customers connect to PlyrPulse through their own systems and integrations.
With respect to this player-level data:
- PlyrPulse acts as a service provider or data processor on behalf of the operator, who remains the data controller.
- We process this data solely to provide, maintain, and improve the Service for that operator.
- We do not use player-level data to market to those players directly, nor do we sell such data.
- Players with questions about their data should contact their operator directly.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including legal, regulatory, tax, or accounting requirements. When information is no longer needed, we take reasonable steps to delete or anonymize it.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. These include encryption in transit and access controls.
9. International Data Transfers
We are based in the United States. Where we transfer personal information internationally, we take steps intended to ensure appropriate safeguards are in place consistent with applicable data protection law.
10. Your Privacy Rights
Depending on your location, you may have rights to access, correct, delete, object to, or restrict processing of your personal information, or receive a portable copy.
11. Children's Privacy
The Service is intended solely for business use by licensed gaming operators and their authorized personnel. It is not directed at individuals under the age of 18.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated Policy with a revised "Last Updated" date on this page.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: